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Marketing Strategy Understanding
Overview of Basic Terms
Role of Marketing Strategy in a Competitive Environment
How to Study on StudyBullet Effectively
Types of Marketing Strategies: Basic Marketing Strategies
Types of Marketing Strategies: Growth Marketing Strategies
Types of Marketing Strategies: Competitive Marketing Strategies
Quiz 1
Comprehensive Algorithm of Marketing Strategy Development
Developing and Implementing Your Own Marketing Strategy Step by Step
Target Market Selection and Competitive Analysis
Segmentation
Targeting
Why Is It Important to Know Your Competitors? Different Types of Competitors
Competitive Analysis
Understanding Your Market Position and Growth Opportunities
Target Audience Understandıng
Importance of Knowing Your Target Audience
Types of Target Audiences
Target Audience Analysis
Where Can We Get Data to Analyze the Target Audience?
Understanding Consumer Behavior and Needs
Defining Brand Uniqueness
Brand Positioning
Components of Brand Positioning
Creating a Unique Selling Proposition
Marketing Mix Development
Marketing Mix: Definition and Models
Components of the Classic and Extended Marketing Mix Models
Components of the 4Сs Marketing Mix Model for Developing a Marketing Strategy
Components of the 4Rs Marketing Mix Model for Developing a Marketing Strategy
Components of the 3i Marketing Mix Model for Developing a Marketing Strategy
Components of the SIVA Marketing Mix Model for Developing a Marketing Strategy
Marketing Communication Channels
Overview of Marketing Communication Channels
How to Choose the Best Communication Channels for Your Marketing Campaign
Developing Omnichannel Campaigns for Maximum Impact
Budgeting, Analysing and Measuring Results
Why Marketing Metrics Are Important
Overview of Major Marketing Metrics
Budgeting
ROMI Forecasting
Final section
More Tips and Lifehacks for Creating a Marketing Strategy
Course Recap
How to Leave a Course Review
How to Get a Certificate
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