AI tools in marketing are among the most advanced technologies used to analyze the performance of advertising campaigns, study target audience behavior, collect and process information to improve work strategies in line with business goals. This ultimately enhances user experience, increases engagement, and drives more sales. Let’s explore the best of these tools, their features, and other essential details.
AI Tools in Marketing
AI in marketing is a technology that helps analyze input data to enhance the quality of advertising campaigns, personalize content, and automate promotional processes. This ensures improved performance, higher engagement, and increased profitability. Below are the best AI tools selected to help optimize your marketing campaign and improve search engine rankings:
HIX.AI
HIX.AI is described as an all-in-one AI writing assistant designed to improve work tasks and enhance content quality.
- Enhances article writing, editing, and proofreading.
- Creates social media posts and Gmail emails.
- Generates marketing ideas and other content while saving time, boosting productivity.
- Provides recommendations to improve readability and reduce bounce rates, influencing search rankings.
- Offers a Chrome extension to access limitless writing features.
Pictory
Pictory is an essential AI-powered video creation tool for content marketers, YouTube creators, and online course developers. It helps grab attention and boost sales.
- Allows extracting short clips from long videos such as Teams, Zoom, and webinar recordings.
- Repurposes content into short marketing videos with music, voiceovers, and stock footage.
- Saves time and costs by automatically generating videos, eliminating the need for manual editing or outsourcing.
- Enables easy project sharing for seamless collaboration.
6sense
The Revenue AI tool from 6sense identifies anonymous buyers to help marketers understand their behavior, predict potential customers, and drive revenue growth.
- By integrating 6sense into their tech stack, marketers can gather insights, centralize audience creation, and boost sales conversions.
- The platform provides real-time buyer data to determine their position in the purchase journey and engage them with relevant offers and campaigns.
Brandmark
Brandmark is an AI-powered design tool for creating brand logos.
- Simplifies logo creation by entering the company name and keywords, letting the tool generate options.
- Provides diverse logo suggestions based on inputs.
- Allows customization to match personal preferences.
- Offers high-resolution downloads with excellent pricing plans.
ManyChat
ManyChat is an AI marketing tool that helps create Facebook Messenger bots without coding knowledge.
- Used to develop unique marketing strategies while delivering exclusive content through automated messages and posts.
- Enhances website traffic and ensures mobile-friendly content.
- Automates FAQs, delivers targeted content through chatbot interactions, and informs users about promotional codes and discounts.
- Features an intuitive drag-and-drop interface for easy chatbot customization.
- Pricing starts at $10 per month.
Chatfuel
Chatfuel is a tool that automates Facebook Messenger conversations through an intelligent chatbot.
- Helps answer questions to assist in purchase decisions.
- Can interpret spelling or grammatical errors and process complex language structures.
- Detects keywords to provide relevant and purposeful responses.
- Monthly pricing based on usage: free for small and growing businesses, while enterprises have higher-cost custom plans.
Deepword
Deepword is an AI marketing tool that enables the creation of multilingual video content for advertising on social media.
- Generates realistic video clips in minimal time.
- Develops authentic-looking video conversations without requiring equipment or actors.
- Users simply input voice after testing a sample, refine the content, and select a video actor from the platform or upload their own.
- Pricing includes a beginner plan and a pay-as-you-go option.
Synthesia
Synthesia is an AI-powered tool for creating videos with voice and avatars.
- Features a user-friendly interface for beginners with no prior video creation experience.
- Users select a template and a pre-designed avatar, input text, add visual elements, and generate a video.
- Ideal for businesses of all sizes that require video newsletters, product explanations, and instructional content.
- Eliminates the need for audio equipment or a studio, providing high-quality videos at an affordable cost.
Brand24
Brand24 is an AI marketing tool for real-time brand reputation monitoring.
- Collects brand mentions from news sites, social media, blogs, forums, and videos.
- Uses sentiment analysis to determine conversation topics and user sentiments.
- Allows businesses to respond quickly to negative feedback and address customer support issues efficiently.
- Suitable for both small and large brands wanting to stay informed about discussions regarding their business.
Smartly
Smartly is an AI tool that helps plan, test, and publish highly effective ad campaigns.
- Integrates with platforms such as Facebook, Snapchat, and Instagram.
- Analyzes which ad designs perform best and automates collaboration.
- Offers customized monthly pricing based on client needs.
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